Expanding into overseas markets can be a game-changer—but it requires more than just ambition. I help businesses build the foundation needed to succeed internationally, from refining operations to ensuring products and services are market ready. With extensive experience developing and launching international products, I guide clients through the process of choosing the right markets, researching local conditions, and identifying opportunities that match their strengths.
As former European Market Research Manager and international Product Line Manager for Nike, I know how to turn market data into action. I support clients in understanding customer behaviour, local competition, and distribution channels—so decisions are based on real insights, not guesswork. Once a market is selected, I assist with everything from adapting offerings to suit local needs to developing sales strategies that work on the ground.
Having personally sold in new markets, I bring practical, real-world experience—not just theory. My aim is to help businesses grow confidently and sustainably abroad, with the right strategies and support in place every step of the way.
