We often use the words *strategy* and *plan* interchangeably, but they are not the same. A plan – more accurately called a plan of action – outlines the specific steps, resources, and timelines needed to implement a strategy and achieve long-term goals.
A strategy is something different. It begins with a theory or informed opinion about how your market is changing. Strategy is the guiding response to that shift – a broad directive from which you and your team can develop concrete plans and budgets.
